News & Insights

Why Social Norms Research Matters for Global Health

Improving hygiene and health isn’t just about changing individual habits — it’s about understanding the invisible forces that shape them. Many everyday choices — such as how we greet each other, how we clean, and even where we defecate — are guided by social norms, the unwritten rules of what’s considered “normal” or “acceptable” in a community.

Advancing Knowledge

Hygiene In Action

Read our latest insights about hygiene-related news and developments.

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